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      <image:caption>Echoing the brand purpose of ‘Real estate made real easy’, we went in a literal, unadorned direction with the logo, choosing to own the simple square as the brand device. Set in Anderson Grotesk, the wordmark is low-key by design, in contrast to the overworked, outdated visual language of the category. The logo also complements the identity system (scroll down), yet exudes a polished confidence when on its own.</image:caption>
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      <image:caption>‘Crush After Use’ is borrowed from the standard directions on all plastic bottles and metal cans sold in India. Crushing prevents unhygienic reuse while also speeding up the legit recycling process.</image:caption>
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      <image:title>Work - Heartwarmers</image:title>
      <image:caption>India’s iconic milkshake brand Keventers was going hot for the first time. Their first-ever seasonal menu featured the beloved hot chocolate and three flavour variations. They needed a name for the menu range, so I called it Heartwarmers.</image:caption>
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      <image:title>Work - Airtel | Digital VIS</image:title>
      <image:caption>A snapshot of the streamlined visual language created for Airtel’s presence across web, social, and other digital assets.</image:caption>
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