Sharqiya is a province on Saudi Arabia’s eastern coast and was where the nation first found oil. Today, it’s home to the largest port in the country and quietly powers its mighty economy.
For noon’s first OOH campaign here, we skipped the transactional talk and instead chose to celebrate this oft-unsung region. For a cluttered, competitive category that often yields very typical work, this project was a personal favourite, especially as my first OOH at noon.
Pictured here in two parts: the two lines of copy on the Gulf Center facade in Dammam city.